Prompt intent
What the user is trying to solve now.
ChatGPT Ads creative for brands ready for the next channel.
Bricks Creative Studio helps DTC brands with traction adapt their paid media machine for ChatGPT Ads: strategy, creative, landing pages, measurement and iteration.
7 years in DTC paid media | $30m+ generated | $6.5m ad spend managed
Channel thesis
ChatGPT Ads are not Meta ads in a new box.
Social ads interrupt. Search ads answer demand. ChatGPT Ads sit inside a conversation where the user is exploring, comparing and deciding.
Conversation context
The surrounding task, constraints and comparison set.
Sponsored relevance
A helpful paid placement needs to match the user's decision stage.
Post-click proof
Landing pages need to continue the conversation, not restart it.
Paid media proof
Built from paid media scars, not AI theatre.
Historic paid media figures are aggregate experience and do not guarantee future performance.
Services
ChatGPT Ads services that scale from first test to operating pod.
ChatGPT Ads strategy
ChatGPT Ads strategy for DTC brands, including product selection, prompt-intent mapping, offer architecture, landing path and test planning.
ChatGPT Ads creative
Conversation-native ChatGPT Ads creative for DTC brands, including copy, offer framing, creative variants and prompt-context adaptation.
ChatGPT Ads landing pages
Landing pages and Shopify PDPs for ChatGPT Ads, built around conversation continuation, offer matching, FAQs, comparison modules and conversion.
ChatGPT Ads measurement
ChatGPT Ads measurement for DTC brands, including conversion tracking, UTMs, analytics, reporting cadence and attribution caution.
DTC paid media advisory
DTC paid media advisory for brands moving into ChatGPT Ads, with cross-channel learning from Meta, Google, TikTok and lifecycle data.
How we work
A faster way to test the next acquisition channel.
A structured path from paid media history to prompt-intent map, conversation-native creative, landing page continuation and clean measurement.
Smart intake
Paid media history, top products, margins, offers, landing pages and measurement.
Prompt-intent map
Likely ChatGPT query moments, comparison contexts and decision stages.
Creative architecture
Conversation-native angles, claims, hooks and answer-adjacent copy.
Landing path
PDPs and landing pages adapted so the post-click journey matches the conversation.
Launch QA
Policy review, measurement check, UTM structure, conversion events and reporting.
Iterate
Creative refresh, offer tests, landing page changes and cross-channel learnings.
Packages
Three ways to build your ChatGPT Ads muscle.
1-2 weeks
ChatGPT Ads Readiness Audit
The ChatGPT Ads Readiness Audit tells a DTC brand whether it is ready to test ChatGPT Ads and what should be fixed first: product selection, offer, landing page, tracking, creative angles or policy risk.
From $2,500 / GBP 2,0002-4 weeksChatGPT Ads First Test Sprint
The First Test Sprint is a focused engagement to prepare the first ChatGPT Ads experiment for a DTC brand: strategy, creative, landing page brief, measurement plan and launch QA.
From $7,500 / GBP 6,000MonthlyChatGPT Ads Creative Operating Pod
The Creative Operating Pod is an ongoing Bricks engagement for brands that want weekly ChatGPT Ads creative iteration, landing page learning, query-intent monitoring and cross-channel performance feedback.
From $12,000 / GBP 9,500 per monthPricing is indicative and subject to scope, platform access, creative volume, landing page needs and measurement complexity.
AI-enhanced creative
AI-enhanced creative without the compromise.
We use AI to accelerate research, variations and production. Human performance judgement still decides what ships.
On-brand assets
Create ad concepts aligned to your offer and category.
Variant velocity
Turn prompt-intent maps into multiple creative routes.
Multi-market adaptation
Adapt angles for US, UK and international buying contexts.
Channel fit
Where ChatGPT Ads fit in the paid media stack.
Meta
Demand creation
Visual interruption and creative volume.
Demand capture
Keyword intent and auction maturity.
TikTok
Cultural discovery
Native video and creator context.
ChatGPT Ads
Conversational intent
Comparison moments and answer adjacency.
Playbooks
Playbooks for the answer-engine ad era.
ChatGPT Ads for DTC brands
A practical guide to ChatGPT Ads for DTC brands, covering strategy, creative, landing pages, measurement, ecommerce use cases and first tests.
How ChatGPT Ads work
A practical guide to how ChatGPT Ads work for advertisers, including placement context, paid ads, organic answers, targeting, measurement and policy caveats.
ChatGPT Ads vs Google Ads
Compare ChatGPT Ads and Google Ads for ecommerce brands, including intent, creative, landing pages, measurement and testing strategy.
ChatGPT Ads vs Meta ads
Compare ChatGPT Ads and Meta ads for DTC brands, including creative volume, user intent, interruption, conversation context and landing pages.
ChatGPT Ads creative strategy
A practical ChatGPT Ads creative strategy guide covering prompt intent, offer matching, claim hierarchy, ad variants and landing page continuation.
ChatGPT Ads measurement
A practical guide to ChatGPT Ads measurement for DTC brands, including conversion tracking, UTMs, analytics, attribution and reporting cadence.
Private brief
If you already have traction, this is the moment to learn the channel.
Bring your paid media history, top products, offer data and landing pages. We will help you decide what to test first.
Book a ChatGPT Ads brief